{"id":30387,"date":"2023-05-05T15:33:34","date_gmt":"2023-05-05T13:33:34","guid":{"rendered":"https:\/\/www.wiseband.com\/blog\/comment-integrer-une-playlist-officielle-sur-spotify-deezer-apple-music-amazon\/"},"modified":"2023-05-05T15:42:57","modified_gmt":"2023-05-05T13:42:57","slug":"comment-integrer-une-playlist-officielle-sur-spotify-deezer-apple-music-amazon","status":"publish","type":"post","link":"https:\/\/www.wiseband.fr\/blog\/comment-integrer-une-playlist-officielle-sur-spotify-deezer-apple-music-amazon\/","title":{"rendered":"Comment int\u00e9grer une playlist officielle sur Spotify, Deezer, Apple Music, Amazon&#8230;?"},"content":{"rendered":"\n<p>Pour int\u00e9grer une playlist officielle sur les <a href=\"http:\/\/www.spotify.com\">plateformes de streaming<\/a>, vous devez r\u00e9ussir \u00e0 capter l\u2019attention des \u00e9quipes \u00e9ditoriales. Ces derni\u00e8res vont commencer \u00e0 regarder ces diff\u00e9rents points :<\/p>\n\n<h2 class=\"wp-block-heading\">Le pitch : comment r\u00e9diger un bon pitch pour int\u00e9grer une playlist officielle ?<\/h2>\n\n<p>Il sera votre \u00e9l\u00e9ment d\u2019accroche, parfois avant \u00e9coute, parfois apr\u00e8s \u00e9coute. Il doit \u00eatre concis, authentique en donnant un maximum d&rsquo;informations. Parfois, on ne s\u2019en rend pas compte, mais \u00e9vitez d\u2019\u00eatre trop \u00e9logieux envers votre cr\u00e9ation. N\u2019h\u00e9sitez pas \u00e0 regarder ce qui se fait sur les playlists officielles pour s\u2019en inspirer, cela pourrait potentiellement orienter le choix d\u2019un \u00e9dito.<\/p>\n\n<p>a. Les deux premi\u00e8res lignes :<\/p>\n\n<p>C\u2019est le c\u0153ur de l\u2019artistique qui parle, on doit pouvoir y retrouver l\u2019authenticit\u00e9 d\u2019un projet. Pensez \u00e0 citer le style musical, le mood et un ou deux artistes connus qui pourraient \u00eatre assimil\u00e9s \u00e0 votre projet.<\/p>\n\n<p>b. R\u00e9sumez en une phrase ou deux votre planning promo en citant vos drivers marketing (expliqu\u00e9s plus bas dans l\u2019article).<\/p>\n\n<p>c. Les playlists cibles :<\/p>\n\n<p>Pour identifier au mieux des playlists qui pourraient vous correspondre, essayez d\u2019identifier des projets similaires avec un stade de d\u00e9veloppement proche du v\u00f4tre et qui sont pr\u00e9sents dans des playlists officielles. Privil\u00e9giez les playlists de nouveaut\u00e9s dans un premier temps.<\/p>\n\n<h2 class=\"wp-block-heading\">La musique : c\u2019est quand m\u00eame l\u2019\u00e9l\u00e9ment le plus important, car c\u2019est au final lui qui donnera raison ou non de votre int\u00e9gration en playlist officielle.<\/h2>\n\n<p>Il faut se dire que les \u00e9quipes \u00e9ditoriales font tout pour am\u00e9liorer l\u2019exp\u00e9rience utilisateur, donc si vous vous d\u00e9marquez avec une direction artistique qui se ressent aussi bien dans votre image que dans votre musique, vous marquez des points. Il peut donc \u00eatre int\u00e9ressant de faire plusieurs titres avec des esth\u00e9tiques un peu diff\u00e9rentes pour diversifier votre portefeuille de playlists potentielles. \u00c0 noter que g\u00e9n\u00e9ralement, il y a cinq types de playlists :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Les playlists de nouveaut\u00e9s <\/li>\n\n\n\n<li>Les playlists de genre\/nouveaut\u00e9s par genre <\/li>\n\n\n\n<li>Les playlists de mood <\/li>\n\n\n\n<li>Les playlists de hits (si votre titre conna\u00eet un grand succ\u00e8s m\u00e9diatique ou un buzz sur Tiktok par exemple, cet axe peut-\u00eatre d\u00e9velopp\u00e9) <\/li>\n\n\n\n<li>Les playlists de territoire (Axe \u00e0 d\u00e9velopper si vous faites une collaboration avec un.e artiste identifi\u00e9.e sur un territoire qui n\u2019est pas le v\u00f4tre), cela peut permettre d\u2019ouvrir des portes sur de nouvelles audiences.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Vos \u00ab\u00a0Marketing Drivers\u00a0\u00bb<\/h3>\n\n<p>Il s\u2019agit l\u00e0 de l\u2019ensemble des \u00e9l\u00e9ments qui vont mettre votre sortie en avant le jour de sa sortie ainsi que les jours et semaines qui suivent. Cela permet de mettre en confiance les plateformes, avant de s\u2019engager sur un projet, car oui, dans une de sortie d\u2019EP ou d\u2019album, si une plateforme vous suit sur un premier single, il y a de fortes chances qu\u2019elle vous suive jusqu\u2019\u00e0 la sortie de cet EP ou de cet Album.<br\/><br\/>Pour donner quelques exemples, les marketing drivers peuvent \u00eatre :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Une campagne marketing d\u2019acquisition sur les r\u00e9seaux sociaux \u00e0 destination des plateformes sur votre sortie (si vous faite l\u2019exclusivit\u00e9 de l\u2019une d\u2019entre elles sur la campagne, pr\u00e9cisez-le) <\/li>\n\n\n\n<li>Une campagne marketing sur une plateforme de streaming (Spotify Ad Studio, Spotify Marquee, Deezer Ads, Boomplay Ads , Anghami Ads\u2026.)<\/li>\n\n\n\n<li> Une campagne de street marketing ou une tourn\u00e9e en citant des dates cl\u00e9s <\/li>\n\n\n\n<li>Une campagne de relation presse (pensez \u00e0 citer le nom de votre attach\u00e9.e de presse et quel type d\u2019axe il ou elle travaillera : radios, presse nationale, presse sp\u00e9cialis\u00e9e\u2026)<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">L&rsquo;anticipation, une des cl\u00e9s de la r\u00e9ussite.<\/h3>\n\n<p>S&rsquo;il y a bien un point que beaucoup ont tendance \u00e0 n\u00e9gliger, il s\u2019agit bien de l\u2019anticipation. Pensez \u00e0 construire votre projet au maximum en amont. <a href=\"http:\/\/www.wiseband.com\">Certain.e.s<\/a> pr\u00e9voient tout 6 mois voir 1 an \u00e0 l\u2019avance, tout est envoy\u00e9 en distribution, les clips sont tourn\u00e9s, les pitch r\u00e9dig\u00e9s et le plan promo pr\u00eat \u00e0 \u00eatre mis en place.<\/p>\n\n<p>Chez Wiseband, si votre projet suscite l\u2019int\u00e9r\u00eat de nos \u00e9quipes relations artistes, nous vous recommandons d\u2019avoir tous les \u00e9l\u00e9ments 5 semaines avant la date de sortie, si c\u2019est plus c\u2019est encore mieux.<\/p>\n\n<p>Si vous n&rsquo;int\u00e9grez pas de playlists malgr\u00e9 tous ces efforts, cela ne veut pas pour autant dire que vos cr\u00e9ations n\u2019int\u00e9ressent pas. Il y a \u00e9norm\u00e9ment de candidats chaque semaine pour tr\u00e8s peu de places, donc patience !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour int\u00e9grer une playlist officielle sur les plateformes de streaming, vous devez r\u00e9ussir \u00e0 capter l\u2019attention des \u00e9quipes \u00e9ditoriales. Ces derni\u00e8res vont commencer \u00e0 regarder ces diff\u00e9rents points : Le pitch : comment r\u00e9diger un bon pitch pour int\u00e9grer une playlist officielle ? Il sera votre \u00e9l\u00e9ment d\u2019accroche, parfois avant \u00e9coute, parfois apr\u00e8s \u00e9coute. Il [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":35151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-30387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribution-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment int\u00e9grer une playlist officielle sur Spotify, Deezer, Apple Music, Amazon...? - Wiseband<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wiseband.fr\/blog\/comment-integrer-une-playlist-officielle-sur-spotify-deezer-apple-music-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment int\u00e9grer une playlist officielle sur Spotify, Deezer, Apple Music, Amazon...? - Wiseband\" \/>\n<meta property=\"og:description\" content=\"Pour int\u00e9grer une playlist officielle sur les plateformes de streaming, vous devez r\u00e9ussir \u00e0 capter l\u2019attention des \u00e9quipes \u00e9ditoriales. Ces derni\u00e8res vont commencer \u00e0 regarder ces diff\u00e9rents points : Le pitch : comment r\u00e9diger un bon pitch pour int\u00e9grer une playlist officielle ? Il sera votre \u00e9l\u00e9ment d\u2019accroche, parfois avant \u00e9coute, parfois apr\u00e8s \u00e9coute. 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Ces derni\u00e8res vont commencer \u00e0 regarder ces diff\u00e9rents points : Le pitch : comment r\u00e9diger un bon pitch pour int\u00e9grer une playlist officielle ? Il sera votre \u00e9l\u00e9ment d\u2019accroche, parfois avant \u00e9coute, parfois apr\u00e8s \u00e9coute. 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